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governance & service management

Meet Itecor at the IIBA Business Analysis Congress 2026

Itecor · September 29, 2026

How do you make decisions when practices evolve faster than plans? How do you support change when new reference points are still taking shape? And how do you create value when no one yet has all the answers?

These questions sit at the heart of many transformation initiatives today. They will also be explored at the 9th Business Analysis Congress, organised by the IIBA Geneva and IIBA France chapters.

📅 29 October 2026
📍 Novotel Geneva Centre

As every year, Itecor is proud to support this event as a sponsor. Our teams will be there throughout the day to exchange ideas with participants and share their experience from transformation programmes across a wide range of organisations.

On this occasion, Nadège Martinet, Change Management Expert at Itecor, will present a conference entitled “Moving forward without a clear destination“.

Drawing on real-world examples, she will explore how organisations can encourage AI adoption, build trust, and support evolving ways of working in an environment where technologies, expectations and practices continue to change.

Your Itecor preferred rate

As an Itecor client, you are entitled to a 25% discount on your congress registration.

To receive your discount code, simply click below or contact your usual Itecor representative.

[CONFERENCE]
Moving forward without a clear destination

For a long time, we have driven transformation as if we could predict every step. Define a vision. Draw up a roadmap. Oversee implementation. Measure results.

With artificial intelligence, this approach is reaching its limits.

For the first time, organisations are rolling out a technology whose full range of applications – and its full impact on business lines – they do not yet understand. The tools are evolving at breakneck speed. The possibilities are multiplying. The benchmarks, however, remain in flux.

Faced with this reality, many organisations are still searching for the right strategy, the right governance or the right framework for its use.

Yet the real question may lie elsewhere: how do we move forward when no one has a roadmap yet?

Our experience of transformation programmes shows one simple thing: the most difficult obstacles to overcome are generally not technological. They relate to adoption, behaviour, working habits, trust and the ability of teams to make sense of change.

Artificial intelligence now presents us with these very same challenges, but on an unprecedented scale.
Should we wait until we have a perfect strategy before taking action? Should we experiment before we have all the answers? How can we create a framework of trust when practices are evolving every week? And how can we make AI an integral part of corporate culture rather than simply a tool made available to staff?

The organisations that will make the most of AI are unlikely to be those that have anticipated everything. They will be those that have learnt to move forward amidst uncertainty, to turn experimentation into learning, and to engage their teams in this evolution. This is precisely the purpose of change management. And that is the focus of this conference.

Through real-world examples from the field, we will explore how change management can help organisations foster the adoption of AI, build an environment of trust, support the evolution of practices, and develop a culture conducive to learning and innovation.

Because, ultimately, the question may no longer be where AI will take us.

The question is how to help our organisations and teams move forward when the destination is constantly changing.

Because moving towards the future is no longer about following a set plan. It’s about learning, adapting and progressing together, step by step.

If you are involved in transformation, innovation, business analysis or organisational change initiatives, we would be delighted to meet you in Geneva on 29 October.

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